In today’s era of ‘throw away’ fashion, what alternatives do those among us who take a slightly greener approach to our wardrobe have, besides working a head-to-toe charity shop look?  

On the Fashion Week circuit, Estethica (in association with Monsoon) has spearheaded the forefront of credible design, whilst taking into account labour relations, sustainability of design, and use of organic, eco fabrics and recyclable textiles. Having just completed its 5th season (Spring/Summer 2009) at London Fashion Week this September, Estethica has quickly become a talking point worthy of even the most discerning fashionista. With 15 new labels joining the initiative for the Spring/Summer 2009 showcase, 34 designers now use the British Fashion Councils’ exhibition space at The Natural History Museum. With brands such as Amana (whose entire collection is produced by a fair trade cooperative in Morocco) combining classic design with sumptuous organic silks and cotton alongside hemp mix fabrics, the aim is to minimize negative effects on the environment. Estethica and its associate designers show that exciting design and a passion for the planet can go hand in hand, banishing the nightmare of ‘potato sack’ inspired attire from our minds when considering eco-friendly fashion.

In past years ethical fashion has meant expensive, classic pieces that will last. The Co-operative Banks Ethical Consumer Report 2007 saw a significant number of consumers avoiding budget stores as they claimed production processes were less-ethical. The same year saw a 79% increase in sales of ethical clothing. Recently however, staple high street favourite’s like Oasis and Topshop offering Fairtrade accredited ranges has meant the recyclable trends of vintage and charity shop buys no longer represent the only way to contribute to an ethical era of fashion.

It is perhaps time that we, as consumers, take up the cause and think about where we spend our money. So when putting your best foot forward this season, consider the effect that conscientious fashion buying can have.