Sainsbury’s in Portswood opened today at 9am to crowds of eager shoppers. The store marked its opening with the assistance of Emma Wiggs, Women’s Sitting Volleyball Captain for Great Britain and potential paralympian for London 2012, who officially cut the ribbon.
Students have been quick to comment on their visits to the new store, which has been described as modern and comfortable. Recently elected VP Comms for next year, David Gilani, in fact made the first purchase in Portswood’s Sainsbury’s upon its opening.
It is hoped that the new superstore will be a positive addition to the Portswood community, bringing 240 jobs and a greater range of produce for both the student and permanent populations. Situated on Portswood Road near Highfield, the supermarket is conveniently located near to the majority of student properties.
A variety of Sainsbury’s food ranges will be stocked, including ‘Basics’, ‘Taste the Difference’ and ‘Freefrom’, while locals can also benefit from the TU clothing section, the homeware range and meat, fish, bakery and pizza counters.
Despite criticism from the local community regarding the loss of individual, small businesses, Sainsbury’s Portswood is hoping to benefit the local community through its Community Grant scheme. Sainsbury’s will be providing Bassett Green Primary School with new football and Active Kids sports equipment, and will also donate regular food packages to the local charity Stonham and Homegroup.
In the coming weeks, customers and colleagues will also be encouraged to choose a local charity partner for Sainsbury’s first year. For the next 12 months staff will take part in fundraising activities in order to raise money for the selected cause.
New store manager Pete Harriman, said: “We are looking forward to welcoming customers to the new store which will provide more choice to shoppers locally and will be providing a vast range of Sainsbury’s quality products at fair prices. We are excited to be choosing our local charity of the year partner shortly after we open, so will be interested to hear from any local groups.”