Amazon Fashion opened its new multi-million pound European Fashion Photography Studio in East London. To celebrate, a launch party was held at the studio for Amazon’s brand partners and its studio team, celebrities, media, models and photographers with special guest DJ Jack Guinness and Amazon’s Autumn/Winter ’15 brand ambassador, Suki Waterhouse.
Celebrity guests included brand ambassador Suki Waterhouse along with Jack Guinness, Alice Dellal, Ashley Roberts, Sarah Ann Macklin and Melissa and Jasmine Hemsley, Donna Air and X Factor’s Dianna Vickers.
Guests ate food from popular East London street food traders including Bill or Beak, The Cheese Truck, Milo & Hector’s and Aji Ceviche. Champagne, beer and cocktails were provided by Ruby’s, the vibrant subterranean bar in Dalston – cocktails including Blackberry Mojito, Mango Spritz and Rhubarb Collins.
Projection installations were featured at the party using high end fashion footage created
by Mesmer, the projection consultation company for Alexander McQueen. Guests were also able to have their picture taken in visually impactful GIF booths.