In a joint effort between the city council and the university, Lover’s Walk is going to be henceforth known as ‘Sunshine Avenue’ in a bid to rebrand the notorious passageway.
The path running from Glen Eyre down to Avenue Campus is known for being poorly lit and as being the site of a number of assaults, and it was recently decided that it was in need of an urgent image change.
“We were worried that with all the bad press Lover’s Walk gets and the negative connotations with the name, nobody was using it anymore,” said a spokesman from the council. “Using £100,000 of our funding, we embarked on a huge marketing drive to think of ways to show people how fun Lover’s Walk could be. We feel that Sunshine Avenue was the name that best showed how fun and definitely not dangerous the route can be. You’d walk home down Sunshine Avenue, wouldn’t you? Of course you would!”
The new name will come into effect at the start of next week. “Sure, we could have put some more lighting along the path, but that’s not really a solution,” continued the spokesman. “The problem is all mental, really. We just need to get people using the path again. We’re even having a local primary school design the signpost.”
The next area considered for rebranding by the council will be the Flowers Estate, with the proposed title of ‘Concrete Meadows’. Other names considered for the route included ‘Safe Street’ and ‘Paradise Lane’. The name ‘Just Find A Different Way Home Road’ was rejected at an earlier stage.